Tech companies are doing incredible things with AI.

I want non-technical companies to be able to benefit from it too.

Work

I’m the founder of Superposition, where I help consumer brands get tangible value from AI by embedding it in their operations and transforming how work gets done.

Previously, I co-founded the wine brand Laylo and was COO of Naked Wines. After leaving wine, I was COO at AI startup Artanis.

I believe operators are best placed to lead AI transformation – not tech teams.

Writing

AI has a last mile problem. My Substack, The Final Mile explores why it’s hard to ‘do AI’ in real organisations and what can be done about it.

In Field Notes, I share observations and use cases.

Contact

Follow me on LinkedIn or email me.